Unlike Clinton, he did not give a subculture a corporate, establishment sheen by appropriating the form. Instead, he acknowledged the support without overtly co-opting memes. Yet Trump never once made memes of his own. Trump and his campaign team retweeted many memes made by the alt-right, using Trump’s vast social media platform to amplify their voices. Trump’s continual retweeting of alt-right tweets “propelled the movement into the limelight”. In October 2015, Trump quoted this in a tweet: The alt-right spread neo-Nazi Pepes to Twitter, and began integrating Trump imagery with the revamped meme. In reaction to Pepe’s status as a “mainstream” meme, the alt-right “mixed Pepe in with Nazi propaganda” to build an association between Pepe and white supremacy. In the late 2000s, Pepe expanded beyond 4chan and Reddit, and became a widely used online avatar for emotional reaction. Pepe the Frog is a character adapted from comic artist Matt Furie. belongs to us, and we’ll make him toxic if we have to. On 4chan and Reddit, a self-made mythology canonises forums as the true and “original” internet. Their fandom merged with an endeavour to restore 4chan’s claim to ownership of meme culture. And they quickly became bases of Trump fandom. These spaces have evolved into echo chambers for many far-right ideologies: nationalism, pro-guns, anti-feminism, anti-Semitism, anti-multiculturalism and white supremacy. In recent years, communities on 4chan and Reddit have radicalised a significant number of young, mostly white men. He became a mascot of anti-political-correctness for groups such as the alt-right, an online far-right movement housed in forums like Reddit and its hostile brother 4chan. Meanwhile, Trump was praised for his directness of speech – no matter how contradictory, garbled, or inflammatory. Ultimately, the meme reflects the failure to connect with the general public, and it acts in tandem with the sexist systems of production and consumption that have worked to delegitimise Clinton for 30 years (for example, being judged by her husband’s actions). In addition to depicting Clinton as a cloying woman, the “Bernie Or Hillary” meme implied that Clinton should not have been judged by the same metric as her male opponent for the Democratic nomination. At the heart of these memes is the translation of Sanders’ passion in discussions of economic inequality to a meaningless cultural dispute he’d never actually address.Īlso, they compare how Clinton fielded soft questions with how Sanders replied to hard ones. The creators of these memes act as self-appointed cultural gatekeepers, excluding Clinton and welcoming Sanders. One version of the Bernie or Hillary meme.
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